The FOMO Effect in Marketing — How Scarcity and Urgency Boost Conversions
Introduction: The Fear That Sells Have you ever seen a message like: “Only 3 left in stock!”“Offer ends in 2 hours!”“Limited seats available!” That tiny jolt of anxiety you feel? That’s FOMO — the Fear of Missing Out. FOMO in marketing is one of the most powerful psychological triggers for conversions. It taps into human […]








